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Analyzing Web Site Activity

 

Introducing SurfStats

Statistical reporting of web sites is now faster, easier and more comprehensive than ever before with SurfStats Log File Analyzer by SurfStats

SurfStats is a fast, powerful and easy web log file analyzer designed for novice and experienced users.  It retrieves the files containing detail web site activity from the web host's server server and generates site activity reports. This eliminates the need to fill in the on-line statistics request forms and waiting for the statistics to generated on the web host's server or the technicalities of downloading, extracting and analyzing log files.

 

 

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Analyzing your web site activity is an essential task in creating a great web site. Analyzing your web traffic can tell you:

  • How many people are visiting your Web site,

  • Which pages are the most popular,
  • Which files are the most downloaded,
  • Which files are not accessed at all,
  • If changes to your WebPages or Internet advertising is paying off,
  • What time of day your site is the quietest and when you should perform web site changes,
  • Which file requests were unauthorized,
  • Which errors occurred,
  • Which files or links created the errors, etc.

Armed with this information, you can make changes to improve traffic to your site. You can now analyze the traffic on your web site quickly and easily with SurfStats Web Log Analyzer.

 

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The Web Host's server generates a "log file" that documents activity from users that visits your site. The log files usually reside in a compressed format in a log file directory on your web site. These files can include the following:

  • The visitor’s domain name or IP address;

  • The date and time of the visit;
  • The pages they viewed;
  • The files and their sizes that were downloaded;
  • How visitors came to your site;
  • Errors that were encountered, etc.

You can usually access statistics on your web site by:

1.  Using online statistics program and requesting statistics for a time period or by
2.  downloading the log files, uncompressing it and analyzing the raw log files.

Both these methods are time consuming and have other drawbacks. Generating statistics reports with SurfStats is now as easy as:

1.  Specifying the Domain Name, Login Name and Password of your web site;

2.  Logging on to the Internet and clicking on SurfStats Report button;

     SurfStats then:

  • Logs into your log file directory;

  • Retrieves the files that contains the detail statistics;
  • Verifies that the files were downloaded correctly and then deletes it from the We Host's server;
  • Logs into the Web Host’s News directory and downloads their newsletter
  • Uncompresses (if required) the log files;
  • Generates and displayes the html reports that contains tables and graphs of the statistics. This report contains sub reports (and the news) which is accessed through hyperlinks in a frame on the left. The complete report can be printed or sub reports can be individually printed.

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SurfStats has the following advantages over the existing methods of getting statistics of your web:

  • No need to fill out on-line forms to request statistics;

  • No more waiting for statistics to be generated on the Web Host's server;
  • Easier (automatic) downloading of log files;
  • Easier (automatic) uncompressing of log files;
  • Easier analysis of raw log files;
  • Easier tracking of the impact of web site changes or advertising by adding comments on dates when you make changes;
  • Much faster and easier to generate a new statistic request;
  • Quality reports of statistics containing tables and graphs;
  • Automatic removal of successfully downloaded log files from a Web Host's servers;
  • Statistics report generation takes place on the user's computer and not the Web Host's server;
  • The latest news from the Web Host's server is automatically downloaded. This news can now be in html format and is of interest to webmasters;

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Some of SurfStats features are:

  • Tracks single or multiple web sites at the Web Host;

  • Automatic log files and newsletter retrieval;
  • Removal of successfully downloaded log files from the Web Host's server;
  • Comments can be added on specific dates to help track web traffic improvement campaigns;
  • Extracts compressed log files and generates an html statistics report of web activity;
  • Reports are grouped in categories for easier location;
  • The complete report or individual reports can be viewed and printed;
  • Filter data to get exactly what you want to see;
  • Some of the available reports included are:

  • News from your We Host;

  • Summary statistics;
  • Monthly activity;
  • Daily activity;
  • Hourly activity;
  • Day of week activity;
  • Top 30 clients;
  • Most accessed pages;
  • Server errors;
  • Requests causing errors.

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